Skoda reinvented itself as a semi-premium brand in China. 2018 Renault Kwid has been in the news this week for failing the safety crash test. However, in 2015 when the Renault Kwid was launched, it was quite a new brand. After the failure of its first Chinese joint venture, Sanjiang-Renault (1993-2003) which produced only 4.906 Trafic vans in a decade, Renault decided to try again in 2013 and reorganised the same joint-venture which became Dongfeng Renault, or DRAC. This last argument is obsolete, as we have seen in Russia, India and Latin America where Renault’s brand image has not been damaged, on the opposite. As the 2011 French ad touted (above), the Duster is “shockingly accessible” and in China that means Renault can fight with such blockbusters as the Haval H6 and Geely Boyue with similar pricing. The inspection and replacement of the affected accelerator pedals and sensors will be done by the authorized service centres without any cost to the customer. Often. The recently revealed Renault KWID may look look like Chevrolet Trax or a Fiat 500X-sized vehicle in photos, ... has failed. After releasing both the Koleos and Kadjar in 2016, Renault did not launch a single new locally-produced nameplate over the following 3 years, waiting until Q4 2019 to kick start both the Captur 2 and City K-ZE, even though the latter is based on the Indian Kwid from 2015. Renault Kwid, Honda Mobilio fail crash test. 5 tips to help you properly maintain your Renault KWID. This French-Indian disruptor is called the Kwid, and it’s the opposite of the Tesla Model 3 in almost every way. Only 4 years after its launch as a local producer and although the Renault Group remains present in China with Jinbei LCVs, the Renault brand is headed towards complete withdrawal from the world’s largest auto market. Renault has published a teaser image showcasing the Kwid’s AMT controller knob. Using Formula 1 as a launching platform wasn’t necessarily a bad idea: it helped give credibility to the brand in India. Post was not sent - check your email addresses! Fan Bing Bing was Renaut’s ambassador in China at launch in 2016. It created uproar in the market. Granted, hindsight is 20/20. I bought a Kwid 1.0 L (RXT Optional) on May 2017. This could have been a temporary fix, but given how individual cars play a role in social status in China, I am not entirely convinced that importing the Duster would have reverted the fate of the brand in the long run. The estimated price of the Renault City KZ-E (Kwid Electric) will be around Rs. It would have been a much cheaper exercise than trying to establish it in the ultra-competitive eastern seabord markets. Subscribe News . In a Chinese market absorbing hundreds of new models each year, this was suicidal. Top Indian cars fail global NCAP crash test, get 'Zero star' ratings. How much has brand visibility impacted their results in this market? ? I’ll have ‘m book the presidential suite. It is incredible how no French brand has managed to make it work in China in last years. Ask your question from KWID 2015-2019 owners and experts Your Question should contain at least 5 characters Submit Cancel 1540+ KWID 2015-2019 Owners and Experts to help you Thank you very much Rick for these very appreciated compliments. Today Maruti and Hyundai alone have 70% market share with Kia, Mahindra, Tata, Toyota, Honda having around 5% each ( give or take some) and you are looking at a market with only 7 brands have 95% share which makes it very difficult for a new player, still renault played very well as you pointed out on its strength of providing fair cars for a good price. As far as Maruti is concerned, yes they have a massive share due to first mover advantage ( huge in India ) and great fuel efficiency ( again very important for most buyers ) but since last decade major growth for Maruti camw from rural regions, Urban Indian car landscape is much more diverse than what statistics show. Developed under the body code BBA, the Kwid is the first car to be based on the new CMF-A platform jointly developed by Renault and Nissan. Car Running not possible?? The South Africa-spec Renault Kwid has received a 2-star rating, making it safer than the model currently available in India. And although the carmaker focused its initial efforts on the then-buoyant SUV segment, it was caught off guard when sales began to falter in mid-2018, having no sedan to fall back on. India is more similar to China in that regard but there is one thing, when Renault entered China market was full already, in India there is way more space for new players and to differentiate from others. And there are no valid reasons why this recipe should fail in China. Although now, Hyundai and Kia rule the segment but Renault Duster still enjoyes a huge following in India but Renault messed it up by not bringing the new Duster and instead launching Captur as a more premium offering with European styling and buyers instantly hated it as it did not have the ruggedness and value for money factor of a duster. Kwid sales after launch. Customers in India are quite concerned about reliability, after sales service, maintenance cost, etc. Ürümqi car buyers were very fond of the imported Koleos back in 2014. And the (expensive) decision of using a local ambassador, the ultra-famous actress Fan Bing Bing, positioned the brand in a completely different universe: this time Asian and feminine. Another positive element: the Chinese populations of these regions are even more sensitive to both SUVs and to the lure of European brands. I wrote a first version of this article in French for the professional website Autoactu.com. This time, the carmaker is replacing a faulty accelerator pedal and sensor that may cause sudden increase in speed and engine RPM. Knowing that you need to maintain your car is all very good and well but in order to reap the rewards of Renault KWID maintenance, we need to know the how. However, Renault like other carmakers also produce a car in India and export them to be sold in the international market. And then again nothing stops them from importing Koleos and Talisman from Korea like they did before if there was demand for something more upmarket. Renault India has recalled the Kwid hatchback in India over faulty accelerator issue. I remember when Renault launched Duster in India, there was no competition for it, Renault pratically created a segment and the car became a huge hit with people. (Part 4), Strategy: How the Chinese are setting themselves up for success (Part 4: Asia). Same goes for Triber. Even when renault launched Kwid, it did not shatter its brand imagine, infact people liked the offering a lot. This … * Full Year 2020 Reports * 40 markets available, BSCB Exclusive: The car landscapes of 45 Chinese cities and regions, 10 countries and 9000 km in a Dacia Duster, World First Half 2020: Discover the Top 800 best-selling cars globally, The world's best-selling car vs. the Australian Outback. Thank you very much Harshit these are great insights. Good feedback JP. Spilt Headlamp setup with DRLs. And 100% agree with you, bringing the new Duster in China in late 2017 for example would have enabled: The charity initiative targets consumer protection by evaluating vehicle designs for performance against multiple safety hazards. Find out below why the 2-star rating for the Renault Kwid is bad. Robustness as both a reputation and a car design language in turn becomes very sexy in the coveted big cities of the Chinese East, especially with young and trendy women already converted to French luxury. When is your meeting with the Renault board? Similarly, Hatchback is a huge strength of renault and a huge contributor of its sales but China hates them. For a part understandable – at least half a dozen key factors have to be aligned: the company’s vision (overly ambitious and hard-headed Charlos Ghosn vs down to earth / slightly naive board members), the financial backbone, the ultimate brand message, available resources, workable risk-matrix, envisioned footprint / growth path in new market, points of sale. The Duster, Sandero and Logan account for the large majority of Renault sales in these countries, enabling the brand to blossom and avoiding the low-cost stigma thanks to vehicles better furnished than their Dacia counterparts, exclusive sporty versions such as the Mexican Sandero RS or SUV-style variants like the Russian Logan Stepway. My comments at the time: “one very interesting observation that will please French fans: I was very surprised to see many Renault Koleos in town. Vote for your favorite video. Check your tyres. I’m also not suggesting it should sell “cheaper” cars. After all, it is also in the less urbanised parts of Europe that the Duster has carved itself a spectacular popularity – and borderline cult following – so preciously successful grassroots strategies could have been reused there, starting with a local version of the annual Dacia picnics. As far as VW and skoda are conerned, they are not considered exactly premium but yes they fall into more superior end of mass market automakers because of their very distinct ‘german car feel’. This isn’t a sustainable position, even more so given Dongfeng, partner at 50% in the e-GT joint venture producing that car, is already marketing the same model in China under four different names and two separate brands. The result: I saw more Borgward SUVs in the remote town of Bayanhot, Inner Mongolia in 2018 than in Beijing and Shanghai combined (see above). A much needed Duster L 7-seater variant Hi JP – thanks for your note. When it is time to have your Renault Kwid Serviced you want a team of experts who have been trained to provide the best technical and maintenance service possible. It’s a no brainer. I was sceptical about Duster in China but now you have presented facts It might actually work. The Renault offered good head protection to the passenger while it was reported adequate for the driver. Renault is going through tough times in India. One thing you should consider also is that Renault isn’t something new in Colombia, Brazil, South Africa. Producing it locally would however make the Duster an aggressive competitor. From a rather satisfying start at 72.000 sales in 2017, the brand fell -31% in 2018, -64% in 2019 and -89% over the first quarter of 2020. The Kwid’s AOP score of 7.78 out of 17 is almost close to the Seltos’ 8.02 rating. One of Renault’s main mistakes has been its Chinese positioning. Renault hasn't formally announced a recall and neither has the carmaker … Vehicles sold under the Dacia brand in Europe but rebadged as Renaults for most of the rest of the world have enabled the brand to reach record market shares in India, Russia, Brazil, Mexico, Argentina and Colombia to name just a few. Maruti sells Ertiga small MPV which is again difficult to beat so Lodgy was left as nobody’s choice. 3. The Renault Kwid driver misjudged the space and showed his impatient behaviour by squeezing into space. George V Paris okee? A derived Arakana-like Coupe SUV. Also what is with VW and Škoda in India? Sorry for a very late reply. Renault India Pvt Ltd is a wholly owned subsidiary of Renault S.A. Be impactful, unique and creative, avoid conventional messages, surprise with a different attitude and repeat what you have decided to say with confidence and consistency. This is where our Team or Renault Service Centre technicians step in! Five popular passenger vehicle models in India -- Maruti's Celerio and Eeco, Renault Kwid, Mahindra Scorpio and Hyundai Eon -- have failed crash tests by vehicle safety group Global NCAP with 'zero star' ratings. making its way towards the very short car shopping list of the Chinese consumer requires marketing pioneering. The avenue I’m suggesting requires a major partner that the Group completely bypassed in this market: Dacia. Strategy: Will the European new car market ever grow again? Renault never even approached this figure. Hey! A very difficult concept to grasp for the rest of the world is that the car is a very new consumer product in China. November 3, 2016 August 20, 2017 Guest Author 0 Comments Kwid AMT. I am sorry I am replying almost after a month, I did not check my email. On the other hand in China they were going premium with 2, to be hones, mediocre products. Corporate Renault jet will pick you up wherever you wish (Ghosn paraphernalia still on board). The Renault Koleos I was popular in China as an imported vehicle. Bear in mind the EU and US brands successful in China have much deeper pockets than the French brands. That’s what they did with Duster in India and what they are doing with Kwid and Triber now. You can’t sell cheaper than the Chinese in China, and with a starting price of around 110,000 yuan (14,000€), the Duster would be aimed at the all-time best-sellers in the SUV segment such as the Haval H6 which isn’t considered low-cost at all. So with the Duster, Renault wouldn’t be pursuing a low-cost strategy, but would place a European brand at similar rates and when faced with a local and a foreign brand at the same price, a majority of Chinese buyers would still opt for the foreign brand. Kwid was launched on 24 th September 2015 with a jaw dropping price tag of 2.56 lakhs (Ex-showroom) for the standard variant and 3.53 lakhs (Ex-showroom) for the top variant. Renault Kwid hatch has once again failed to score any points in the crash tests conducted by ASEAN New New Car Assessment Program (NCAP). "Safety is of paramount importance for Renault and all our products meet and exceed the requisite safety standards set by Indian regulatory authorities," Renault India's spokesperson said. At the Shanghai Auto Show in 2016 Renault used a different language again, boasting a “sensual and Latin design” that tends to be associated with Italian car brands instead. And another thing is Renault has always been good in providing “cars for the people”. The Duster is a no-brainer for Chinese production and the Logan would have helped establish a safety net of sedan sales that can be relied upon if and when SUVs peter out somewhat. NCAP refers to the Global National Car Assessment Programme, which is based out of the United Kingdom. The Made-In … My follow-up questions are: Have these brands been shortsighted on advertising budgets? Hopefully it will land on Mr De Meo’s desk! whereas Renault does not sell in US as it does not have apetite for hatchback and smaller ars and renault does not have huge cars with big V6 or V8. Excellent job! However, I believe doing so can also be risky for a brand’s image. Can a new city car that costs £4000 survive a winter drive from India, where it is built, to France, where it was designed? Go to India and Renault will sell the other half of disruption for just under $4,000. Sorry, your blog cannot share posts by email. He may argue that the truck driver could have spotted him and applied the brakes but the visibility of such heavy vehicles is extremely poor. A respected image combined with value-for-money vehicles is the blockbuster recipe behind the global, decade-long success of the Group’s Entry lineup under the Renault badge. Welcome to the world of the New Renault Kwid which features a host of new styling, design and safety features. 2. So what would have been a realistic and workable model for Renault in order to succeed in China? For Renault, orchestrating a feasible China strategy led to Matt’s well phrased conclusion: ‘Wanting to play on all fronts, Renault found itself marred with a series of desired positions WITHOUT ultimately anchoring any”. The tests prove that India is moving towards ensuring international vehicle safety norms. Dealers have also started accepting booking amounts to the tune of Rs. The Renault Kwid received its mid-life facelift in 2019 with major design and styling updates giving it a more upmarket look. Before 2016 and the start of local production which was supposed to unlock substantial Chinese volumes, the imported first generation Koleos, was the best-selling and sole truly successful Renault model in the country, with over 30.000 sales in 2014. It has only a driver's side airbag, whereas the standard version has no airbags. Hyundai Eon, Maruti Suzuki's Celerio and Mahindra Scorpio also failed the crash tests. So the customer reach of the Renault Kwid was restricted due to the lesser service stations. Renault instead messed this up in India by going more premium and European with Captur ( the same strategy they tried in China) but they were quick to correct it with price corrections and newer products like Triber which again became a huge hit as it gave buyers value for money ( very important in India ) but not a cheap imagine unlike what Datsun tried and failed. 1. 6.22 lakh (ex-showroom). The Kwid AMT offers a standard 'brake hold' feature when the car is at a standstill and in 'Drive'. Today it is one of the hottest segment of Indian car market and a very profitable one for automakers. Road Tests Driving Impressions Buying Used Cars. One more thing that I observed which I am not sure if you can agree on is that Renault has always been sucessful in markets similar to its home market Europe. PS: I have quite a substantial daily automotive news feed (among which banks), but not one article even comes close to Dr Gasnier’s “Renault vs China” write up. Even combined, these two have a very limited exposure in the Indian market – yet.
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